Steel City Re


A 21st century reputation is testament to how stakeholders expect a company to behave. It includes responsible behaviors such as supply chain integrity; manufacturing or production quality;  ethical standards; innovation and intellectual property management; environmental sensitivity; and security management. It specifically includes C-suite and Board-level behaviors including governance, controls and risk management policies.

Reputational Value

A company’s reputation is expressed in two ways: stakeholder opinions, comprising qualitative judgments of belief and trust, and stakeholder behaviors that impact business value. Opinions lead to discussions. Behaviors create or destroy value.


Better reputations should lead to stakeholder behaviors that create greater value through shorter sales cycles, larger unit volumes, and customer allowances for premium product pricing; better terms from vendors and employees for services, and from creditors and equity investors for capital. Regulators should be more forgiving.


Reputational Value Metrics calculated by Steel City Re provide intelligence on these expected sources of behavior-linked business value. They also provide reputation management controls to better mitigate reputation risk, which is a leading corporate imperative.


Reputation Assurance

Reputation risk arises when a company fails to properly set expectations or fails to meet them. Stakeholder disappointment at such shortfalls can have significant personal consequences for the company’s Directors and Officers; and it can result in potentially unlimited costs of damaged stakeholder relationships going-forward.


Reputation Risk is a strategic risk.


Reputation Assurance from Steel City Re is a strategic solution. It protects the personal reputations of Directors and Officers. Powered by the objectivity of reputational value metrics, Reputation Assurance reinforces perceptions of effective governance and management that most stakeholders will appreciate and value. The objective measures of reputational value exonerate Directors and Officers of culpability by affirming that their oversight is active and prudent.


In the event of an adverse event, Reputation Assurance includes an insurance product, Reputational Value Insurance, that indemnifies a company for resulting costs and expenses.

Creating Value

Reputation Assurance is unique in its power to foster better reputation management and enterprise risk management. It also transparently signals the benefits of better management to those who can appreciate and value it. Like a warranty, this index-linked insurance tells stakeholders that the company has the requisite risk controls to protect its reputational value, a message that by themselves neither Public Relations nor Investor Relations can credibly deliver.

Who We Are

Steel City Re is a Pittsburgh, PA-headquartered leader in corporate reputation measurement and risk management. Operating also from New York, Kansas City, and London, Steel City Re’s Reputational Value Metrics are integral to the company’s reputation assurance solutions. In addition to enabling diverse reputation governance, control, and risk transfer solutions for companies and their supply chains, these metrics empower third-party investment strategies.


Robert Rittereiser

Chairman of the Board

Mr. Rittereiser is CEO of The Global Trademaster Company, a global supply chain management systems firm. Previously, Mr. Rittereiser was Chief Financial Officer and Chief Administrative Officer of Merrill Lynch & Co., President and CEO of EF Hutton & Co., and Chairman and CEO of Gruntal Financial, LLC. In addition to other corporate directorships, Mr. Rittereiser has served as an Industry Director for the Depository Trust Co., The National Securities Clearing Corp., and the Chicago Board of Options Exchange, and as a Trustee of the DBL Liquidating Trust.

Nir Kossovsky

CEO and Director

Dr. Nir Kossovsky, co-founder of Steel City Re, is an authority on business process risk and reputational value and holds more than a dozen patents, including Reputational Value Metrics. Previously, he served on the boards of Patent & License Exchange and Littlearth, Inc.; was a consultant to the FDA’s medical device advisory panels; and is featured in case studies from Harvard and Darden Schools of Business. He is currently a Trustee of Excela Health Systems, a community-based health care provider.

An accomplished speaker and writer, he is the executive secretary of the Intangible Asset Finance Society. His latest book published October 2012 is titled, Reputation, Stock Price and You: Why the market rewards some companies and punishes others.

William McGinty


Mr. McGinty is formerly Senior Managing Director of the NASDAQ Insurance Agency. He is currently with the ELS group, an insurance brokerage specializing in the needs of high net worth individuals. Previously, he served as a founding partner and President & COO of American Wholesale (currently operating as AMWINS), a national property & casualty and Employee Benefits Insurance firm. Bill also served in various senior management positions for the Sedgwick Group, including New York Regional COO and Director of US Office Operations.

Alfred Fasola


Mr. Fasola is the Chairman of Boardroom Specialists, LLC, a consulting firm specializing in advisory services and risk management for public companies where he has had a twenty-year history in restructuring and turnarounds. Clients include Xybernaut Corporation, RCN Corporation, Jumbo Sports, Herman Sporting Goods, Gateway Foodmarkets, Circle Express, Pilot Freight Carriers, and Purolator Corporation. Early in his career, he was a Cabinet member in the administration of Governor Thomas H. Kean, New Jersey, and he served as Special Deputy to the Commissioner of Insurance for the State of New Jersey.

Contact Us

Steel City Re is the Overseas Specialty Broker/Advisor to syndicates comprising various underwriters at Lloyd’s and various insurance companies, on a Line Slip approach, led by Kiln Group.

US Steel Tower
600 Grant Street
Suite 660
Pittsburgh, PA 15219-2703

Copyright © 2007-2014 Steel City Re. All rights reserved.


Underwritten by certain underwriters at Lloyd's and Kiln

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Contact Info


One Mellon Center
49th Floor, Suite IP
500 Grant Street
Pittsburgh, PA 15219-2502 USA